[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.adena.sk\/pr-clanky-pre-google-verzus-pre-ludi\/#Article","mainEntityOfPage":"https:\/\/www.adena.sk\/pr-clanky-pre-google-verzus-pre-ludi\/","headline":"PR \u010dl\u00e1nky pre Google verzus pre \u013eud\u00ed","name":"PR \u010dl\u00e1nky pre Google verzus pre \u013eud\u00ed","description":"PR \u010dl\u00e1nky musia zauja\u0165, to asi viete, ot\u00e1zkou je v\u0161ak, koho presne maj\u00fa zauja\u0165? Orientujete sa na pozornos\u0165 internetov\u00fdch vyh\u013ead\u00e1va\u010dov alebo sk\u00f4r na pozornos\u0165 \u013eud\u00ed z m\u00e4sa a kost\u00ed, ktor\u00fd veci hodnotia vlastnou hlavou? Jedna aj druh\u00e1 v\u00fdzva nie je jednoduch\u00e1. Koniec koncov je v\u0161ak aj tak najlep\u0161ie to, ak sa zameriate na obe strany. \u010co chce Google a \u010do \u013eudia? Na oko sa s\u00edce tieto dva svety tv\u00e1ria, \u017ee chc\u00fa to ist\u00e9. Je to kvalitn\u00fd obsah, kvalitn\u00fd obsah a e\u0161te raz, kvalitn\u00fd obsah. Ako je to v\u0161ak v skuto\u010dnosti? Mnoh\u00ed \u013eudia sa s\u00edce tv\u00e1ria, \u017ee skuto\u010dne h\u013eadaj\u00fa kvalitn\u00fd obsah, v skuto\u010dnosti v\u0161ak h\u013eadaj\u00fa len p\u00edsmenk\u00e1, ktor\u00e9 m\u00f4\u017eu \u010d\u00edta\u0165. To, ak\u00fa inform\u00e1ciu z nich dostan\u00fa, ich skuto\u010dne a\u017e tak nezauj\u00edma. Samozrejme, m\u00e1me ti aj tak\u00fdch, ktor\u00ed naozaj h\u013eadaj\u00fa plnohodnotn\u00e9 inform\u00e1cie, teda skuto\u010dne kvalitn\u00fd obsah. \u010co chce p\u00e1n Google? Tv\u00e1ri sa tak, \u017ee ho taktie\u017e zauj\u00edma prednostne kvalitn\u00fd obsah. \u010co v\u0161ak…\r\n

Read more<\/a><\/p>","datePublished":"2020-02-20","dateModified":"2024-03-04","author":{"@type":"Person","@id":"https:\/\/www.adena.sk\/author\/#Person","name":"","url":"https:\/\/www.adena.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/40b5f3ce562f556955b189273c919e65fd2efecc17411a60d9172af88d0e5d58?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/40b5f3ce562f556955b189273c919e65fd2efecc17411a60d9172af88d0e5d58?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"adena.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.adena.sk\/wp-content\/uploads\/img_a312419_w16543_t1591866138.png","url":"https:\/\/www.adena.sk\/wp-content\/uploads\/img_a312419_w16543_t1591866138.png","height":0,"width":0},"url":"https:\/\/www.adena.sk\/pr-clanky-pre-google-verzus-pre-ludi\/","about":["V\u00fdrobky"],"wordCount":384,"articleBody":" PR \u010dl\u00e1nky musia zauja\u0165, to asi viete, ot\u00e1zkou je v\u0161ak, koho presne maj\u00fa zauja\u0165? Orientujete sa na pozornos\u0165 internetov\u00fdch vyh\u013ead\u00e1va\u010dov alebo sk\u00f4r na pozornos\u0165 \u013eud\u00ed z m\u00e4sa a kost\u00ed, ktor\u00fd veci hodnotia vlastnou hlavou? Jedna aj druh\u00e1 v\u00fdzva nie je jednoduch\u00e1. Koniec koncov je v\u0161ak aj tak najlep\u0161ie to, ak sa zameriate na obe strany. \u010co chce Google a \u010do \u013eudia? Na oko sa s\u00edce tieto dva svety tv\u00e1ria, \u017ee chc\u00fa to ist\u00e9. Je to kvalitn\u00fd obsah, kvalitn\u00fd obsah a e\u0161te raz, kvalitn\u00fd obsah. Ako je to v\u0161ak v skuto\u010dnosti? Mnoh\u00ed \u013eudia sa s\u00edce tv\u00e1ria, \u017ee skuto\u010dne h\u013eadaj\u00fa kvalitn\u00fd obsah, v skuto\u010dnosti v\u0161ak h\u013eadaj\u00fa len p\u00edsmenk\u00e1, ktor\u00e9 m\u00f4\u017eu \u010d\u00edta\u0165. To, ak\u00fa inform\u00e1ciu z nich dostan\u00fa, ich skuto\u010dne a\u017e tak nezauj\u00edma. Samozrejme, m\u00e1me ti aj tak\u00fdch, ktor\u00ed naozaj h\u013eadaj\u00fa plnohodnotn\u00e9 inform\u00e1cie, teda skuto\u010dne kvalitn\u00fd obsah. \u010co chce p\u00e1n Google? Tv\u00e1ri sa tak, \u017ee ho taktie\u017e zauj\u00edma prednostne kvalitn\u00fd obsah. \u010co v\u0161ak p\u00e1n Google nedok\u00e1\u017ee s\u00e1m rozpozna\u0165, je napr\u00edklad to, \u010di m\u00e1 v\u00e1\u0161 \u010dl\u00e1nok skuto\u010dn\u00fa hodnotu. Ako to? Google nedok\u00e1\u017ee \u010d\u00edta\u0165 a prem\u00fd\u0161\u013ea\u0165. V\u0161etko hodnot\u00ed len na z\u00e1klade prednastaven\u00fdch algoritmov, ktor\u00e9 nie s\u00fa a\u017e tak dokonal\u00e9, ako sa tv\u00e1ria navonok. Vyh\u013ead\u00e1va\u010d, a to ako tento, tak ani \u017eiaden in\u00e9, nedok\u00e1\u017eu v skuto\u010dnosti rozl\u00ed\u0161i\u0165 to, \u010di p\u00ed\u0161ete spr\u00e1vne gramaticky. \u010ci maj\u00fa dan\u00e9 inform\u00e1cie skuto\u010dn\u00fa hodnotu pre pozem\u0161\u0165ana. Ako teda p\u00edsa\u0165 texty, PR a SEO \u010dl\u00e1nky? Tento \u010dl\u00e1nok je prvom rade s\u00edce zameran\u00fd na PR \u010dl\u00e1nky, no tieto pravidl\u00e1 platia v podstate pri akomko\u013evek vytv\u00e1ran\u00ed textov na web. \u013dudia aj Google ocenia jedno, a to, ke\u010f \u010dl\u00e1nky bud\u00fa na prv\u00fd poh\u013ead pestr\u00e9. \u010co to znamen\u00e1? Ve\u013ea obr\u00e1zkov, ve\u013ea vide\u00ed, zrozumite\u013en\u00ed a preh\u013eadn\u00e1 \u0161trukt\u00fara textu, ve\u013ea odkazov na in\u00e9 weby. Takto obalamut\u00edte \u013eud\u00ed, ktor\u00ed bud\u00fa ma\u0165 pocit, \u017ee na tomto texte niekto pracoval skuto\u010dne dlho, no a taktie\u017e Google, ktor\u00fd vie pr\u00e1ve tak\u00e9to inform\u00e1cie \u201epre\u010d\u00edta\u0165\u201c. 3.1\/5 - (7 votes) "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"PR \u010dl\u00e1nky pre Google verzus pre \u013eud\u00ed","item":"https:\/\/www.adena.sk\/pr-clanky-pre-google-verzus-pre-ludi\/#breadcrumbitem"}]}]